Writing texts is one of the biggest headaches for students, journalists and ordinary people in their daily lives. Consumers have seen and read everything these days, so catching their attention and keeping them engaged to read your content is often extremely challenging. We have prepared ten words to level up your text and make you look like a professional writer.
First, you need to understand what words grab people's attention. These are the so-called "trigger words" – they evoke strong emotions for the reader. Those triggered emotions are often related to our past experiences and give us hope, motivation or confidence boost.
In addition, your text should "speak" to your reader. You need to create a personal touch so that readers can relate to your content more. This will lead to higher engagement and a more natural text itself.
So no more rubbernecking - let's jump straight into the list that will help you create the most engaging text of your life!
Top 10 engaging words
First of all, as mentioned before, the personalization of information makes people glued to the screen. It makes the person feel not just like a typical reader but like a person who has discovered text written personally for him.
In a Yale study, "you" ranked as the No. 1 most influential power word in English. "You" shows compassion and empathy at the heart of a persuasive speech. The only way to boost the power of "you" is by using the person's name, but in many cases, more than one person will be reading your text, so "you" will be appropriate in all situations.
Let's be honest with ourselves - nobody wants to wait too long to see the result of their work. That is why, when we see the word "results",we immediately have images in our minds of swimming in millions and driving expensive cars, and that makes us want to go on and read the rest of the text, no matter what it is about. (It is better not to write "fast results" because it will sound like a drug commercial, but results are essential for everyone.)
The word is quite controversial, and you need to know how and when to use it correctly. If you ask your mother if she would like something free, she will tell you that there are no"free"things, which sounds very unconvincing, but if you are trying to reach children looking for free V-Bucks for a video game – this is the word for you. This word is indeed quite powerful because it means a simple and free process, but because of its high usage on various untrusted pages, I would suggest not starting your text with this word, more as a closing line.
Many people need clarification these days and need help figuring out what to do or where to start. So these words are the perfect verbal motivation to get your readers to shake things up and make a change. These words are perfect for selling your idea or product when the consumer is convinced that they should make a change in their life.
Freedom is everyone's inner aspiration, even if they don't know it. It can be financial freedom, independence from others emotionally, the ability to withdraw from social networks, etc. That is why, in order to win someone over to your side, it is essential to use the word"freedom". Freedom means a person's ability to do anything, and this intrigues and makes readers shudder.
Worth is an important word for anyone who values their time and effort. And there are a lot of them around right now. As with the word"result", it means a positive outcome that will justify all your hard work and time. I suggest you never forget to explain this word in the text to convince the reader even more.
Have you ever heard of clickbait? To attract more views, some YouTubers titled their videos in a way to contain a lot of trigger words while also containing the word "simple". This is a very clever way of attracting a viewer, even if the information inside a video is complicated. The term 'simple' at the beginning makes the user think that the text will be pretty simple and that, as a result, even the more tired people will be prepared to read your work.
Going back to personalization, the word "exclusive" makes you feel not just like one reader but like you belong to a "privileged" group that not everyone has access to, and that always warms the heart. Remember that, just like you do for your lover, others want to feel exclusive.
It is a very positive word, usually meaning the beginning of something new that will one day grow into something beautiful. Nobody wants to miss a life-changing opportunity, which is why this word often attracts readers.
With so much information on the internet these days, we often don't even know what to believe and what not to believe - backing it up, or at least claiming that it has been researched by scientists or other experts, gives people more confidence in what you're writing, so never forget to mention that you're not just talking about it, but that you're actually talking about serious, substantiated things.